ARCA and the Return of Taste: Why Content Curation Is the New CreationIn a world of endless feeds, what we crave most is an edit.14h ago14h ago
Meet Your Digital Twin: How Generative AI is Reprogramming Fashion in 2025Back in 2024, I published one of my most-read articles on Medium exploring the early waves of generative AI in fashion. At the time, we…Apr 16Apr 16
Tariffs, TikTok, and Temu: How Chinese Manufacturers Are Going DTCFirst we outsourced the factory. Now the factory is outsourcing us.Apr 14Apr 14
Nosto: How Fashion Brands Can Turn Personalization into Real Conversion PowerHow to go beyond plug-and-play personalizationMar 31Mar 31
Is Centra the Fashion Commerce Platform That Got it Right?A review of the all-in-one fashion commerce platformMar 27Mar 27
From Booking to Belonging: Why Boutique Studios Need a Seamless Digital JourneyHow fitness and wellness brands can turn clicks into loyal clientsMar 25Mar 25
Your Website Is Your Brand LaunchpadWhy Early-Stage Fashion and Beauty Brands Can’t Afford to Ignore Digital ExperienceMar 24Mar 24
Are you comfortable letting AI shop for you?AI is Redefining How We Shop, And the Numbers Prove ItMar 24Mar 24
Deep Dive: How Emerging Brands can use AI, Storytelling & Personalization to CompeteWith larger competitors dominating the market and customer expectations higher than ever, many smaller brands struggle to create meaningful…Mar 19Mar 19
Sézane: AI Personalization Case StudyHow AI Could Elevate Sézane’s Online Shopping Experience: A Look into the FutureMar 14Mar 14
