Brand Building Series: How The Frankie Shop Quietly Took Over the Minimalist Luxury MarketA Masterclass in Product-Led Growth for Modern Fashion BrandsMay 19A response icon1May 19A response icon1
Vinted Is Now France’s Biggest Retailer: How Does This Change the Future of Luxury?France’s largest fashion retailer by volume today isn’t Chanel or Hermès, it’s Vinted.May 15May 15
You Can’t Automate Taste: Why Fashion Still Needs the Human Eye in the Age of AIIn a world where AI can automate everything from product design to ad delivery, are we losing what makes fashion feel human?May 5May 5
The Collapse of the Information Economy: A Thought Piece on Creativity and the Future of WorkAs artificial intelligence reshapes our world, success will belong to those who can move beyond information, and create meaning, emotion…Apr 28Apr 28
ARCA and the Return of Taste: Why Content Curation Is the New CreationIn a world of endless feeds, what we crave most is an edit.Apr 23A response icon1Apr 23A response icon1
Meet Your Digital Twin: How Generative AI is Reprogramming Fashion in 2025Back in 2024, I published one of my most-read articles on Medium exploring the early waves of generative AI in fashion. At the time, we…Apr 16Apr 16
Tariffs, TikTok, and Temu: How Chinese Manufacturers Are Going DTCFirst we outsourced the factory. Now the factory is outsourcing us.Apr 14Apr 14
Nosto: How Fashion Brands Can Turn Personalization into Real Conversion PowerHow to go beyond plug-and-play personalizationMar 31Mar 31
Is Centra the Fashion Commerce Platform That Got it Right?A review of the all-in-one fashion commerce platformMar 27Mar 27
From Booking to Belonging: Why Boutique Studios Need a Seamless Digital JourneyHow fitness and wellness brands can turn clicks into loyal clientsMar 25Mar 25
